Hāʻalo (Hawaiian) = Sport (English)
When we think of Sports, we think differently. Not just in terms of language, but in ways that might change the Sports industry forever.
We think of sports in terms of technology. By developing & implementing newest Sports Technology on HA²LO, we will build the most innovative clubs and teams in the world.
And we will prove that technology also drives physical success on the field!
HA²LO is the new Tech Ecosystem in Sports. We will hold partly ownership in the traditional soccer club Wattenscheid 09 using it as a platform to implement all possible tech use cases in the areas of Sports & eSports. Thus, making it the most digital club in the world and bringing the club back into Bundesliga.
The products will be made available to the whole sports industry, enabling large profits and future growth.
Based on experiences while running Microsoft's Sports Team and Innovation unit in Germany Peter discussed the initial idea with leading clubs in Bundesliga and with insiders from the Sports Industry globally. From Ideation to Creation it took a couple of month to build the initial vision "to build and operate the AI powered Entertainment Platform of the Future". In later steps this vision came real with gainchanger.io
Based on the knowledge of our founders we started to develop our first MVP and build out the vision for our company :
Our Mission is to build and operate the AI powered B2B Entertainment Data Platform of the Future.
We will start with Sports (Bundesliga), eSports (ESL) and Shopping Malls. We will later extend the business to other Sports (Basketball, Handball, Hockey etc), cultural events, Concerts, Cinema, and B2B Events. After our initial proof of concept with few clubs and malls we will extend to Europe and later Globally leveraging our Partners.
The Data we collect in our platform will help to predict behavior of Individuals based on AI to increase TopLine Revenue for our customers.
During November we decided on the general architecture for our services portfolio. All of our services will make extensive use of leading cloud technologies and open source software. While our internal IT leverages cloud technologies from Microsoft (Office 365) our external services will be build leveraging Google and Amazon cloud services.
As a matter of fact we startet to test our gainchanger.io product together with a Bundesliga club. Opt-In ratios where far ahead of what we initially thought.
During the discussion with several Bundesliga Clubs we finetuned our initial product portfolio and decided to start with HA²LO AccessAllArea and HA²LO Scout. Both launch products make extensive use of our HA²LO Gainchanger AI technologie.
During a press conference together with our strategic partner SG Wattenscheid 09 Haalo announced it's ICO.